The Marketing Assistant You Always Wanted For Shopify
As a Shopify Store Owner, you're looking for answers to some pretty important questions to better understand your business better. While you hunt for your next top marketing consultant, try talking to Google Analytics itself. Google Analytics Intelligence can answer many of the questions you have about running a successful marketing campaign, including questions on the top sold products, conversion rates, the performance of marketing campaigns, and more using the power of machine learning. Just ask Google Analytics to get start getting valuable information, today.
In a few short steps, this article outlines how to navigate and use Google Analytics Intelligence and provide a list of our favorite things to ask Google Analytics Intelligence.
How to Navigate to Google Analytics Intelligence for Shopify
- Go to https://www.google.com/analytics
- Sign in or create an account
- Select AUDIENCE, ACQUISITION, BEHAVIOR, or CONVERSIONS
- Select INTELLIGENCE toward the upper right-hand corner of the screen
- Type or ask a question
Our Top 5 Questions to ask Google Analytics Intelligence for Shopify Plus Stores
- Top 5 Products by Revenue
- Top 5 Cities by Revenue
- Age Group by Revenue
- Unique New Users by Week
- Trend of Pageviews Last Month
Top 5 Products by Revenue - What are our best sellers?
A good rule to be aware of is called the 80/20 rule. The rule basically states, 20% of your products generate 80% of your revenue. The top five products may not cover 80% of your revenue, but focusing on best-sellers will guide in your marketing choices moving forward. An example could be when launching new types of Google Adwords Campaigns (ex. Google Shopping, Showcase Ads, Product Listing Ads) add focus on the top products as they already have demand. If you are one of the many Shopify Plus Stores opening Amazon Stores and are looking to test the waters with a few products these top 5 products should be first in line to upload and focus on getting sales.
Top 5 Cities by Revenue - Where are most of our customers located?
It may be shocking to discover which cities you are dominating today. Focusing marketing efforts in those cities providing a healthy revenue stream may already be part of your strategy. When working with Barbell Apparel to launch a Top of Mind Campaign around gyms in popular cities, we quickly narrowed the cities to target for our campaign by leveraging data from Google Analytics Intelligence. The ability to make an informed decision quickly helped us shine for one our favorite clients.
Age Group by Revenue - How old are our customers generating most of the revenue?
Knowing the age range that spends the most is important for both your messaging and ad spend, so this is a must-ask. Targeting ad dollars on the right age group for your product will improve those returns. This data provides additional marketing value by guiding your messaging to your customer. How you would explain your product to a woman in her early 20's is different than a woman in her 30's with a mortgage and kids. It's good to know which demographic values your products with their dollars today.
Unique New Users by Week - How fast are we growing?
At Bamboo Digital, we focus on Growth Hacking. The Lean Marketing Funnel is a fundamental part of Acquisition Growth. The number of new users per week is an important metric to determine new user growth effectiveness across various channels. The goal is to find ways to bring more new users than the previous week through social, refer, ads, and organic. It's never too late to analyze the effectiveness of your marketing efforts for new user acquisition. Once you have those numbers, you can set goals to beat those numbers on a weekly basis.
Trend of Pageviews Last Month - How engaged are users on our website?
Engagement can be an overlooked statistic. We look at page views as a way to measure ease of navigation. The easier a site is to navigate, the more pages a user will likely visit on avg. These numbers reveal questions about why engaging is increasing or decreasing.
What Kinds of Questions Do You Have for GA Intelligence?
These are a few of our favorite questions to ask GA Intelligence. Whether it is you, your marketing expert, or other internal teammates, GA Intelligence is a powerful tool when the right questions are asked. We'd like to know what questions you've asked Google and what kind of questions you want to be answered regarding your business!